Into The Belly of the Beast
Going Undercover
Once per quarter we gather the staff of Capital Good Fund for a half-day “staff date.” Each of these staff dates revolves around a different topic: customer service, fundraising, social impact, etc. Last Friday’s topic was all about understanding our competition, and to do that we decided to go into the “belly of the beast.”
We met at our storefront office in Woonsocket, RI and then split up into two-person teams. We assigned each team to a predatory lender–payday lender, pawn shop, or rent-to-own store–and then sent them out to pose as customers and learn how they do business. Laura, our Connecticut Programs Coordinator, and I posed as a brother and sister making $1,500 per month and looking to purchase the biggest TV possible. To do that, we went to Aaron’s Rent-to-Own, a publicly traded firm that sells TVs, furniture, appliances, and other electronics. Our goal was to pay attention to signage, the layout of the store, the nature of our interactions with their employees, and how they pitched their products.